Yunnan Yuanjiang Evergreen Biological (Group) Co., Ltd. (hereafter known as Evergreen Group), a large-scale state-owned enterprise specializing in development of aloe products, was established in 1999, its assets being recombined in 2000 with a registered capital of 30 million The proprietary shareholder (holding company) is China Equipment Complex Import and Export (Group) Corporation and its headquarters is in “Home to Chinese Aloe Yuanjiang county of Yunnan province while its branch institutions in Kunming, Beijing ,Shanghai, Guangzhou and elsewhere.
After the assets recombination, the Group reformed its managing mode, optimized its structure of corporate management and built and improved various systems of management. At present total staff members of the Group exceeds 200 including 6 staff having senior titles of professional posts, 12 having intermediate titles, 18 having elementary titles and 41 engineers of various specialties. Half of these management personnel come from different places in China, who infuse the Group new work force and vitality like valuable fresh blood, and all workers on production lines are technicians who graduated from secondary professional schools.
Based on the man-centered principle, Evergreen Group has built varied encouragement mechanisms tailored for different talents. It attracts cooperation of many core talents to have them work all out for development of the Group in a long term by paying them high salary and even allowing them to buy certain amount of the Group’s shares; as for the backbone staff, the Group substantially motivates their activeness by paying them high salary plus according to their fulfillment of contracted responsibilities; and the common management personnel are to take examination for keeping their posts, a policy of “selection of the superior and elimination of the inferior that helps the Group maintain competitive vitality. In the process of continuous exploration, Evergreen Group has worked out its own development strategy in six years from January 1, 2001 to December 31, 2006 with objectives differentiated in short, intermediate and long terms.
Short-term Objective: in the period from January 1, 2001 to December 31, 2002, Evergreen Group is to make a profit of 10 million RMB on an annual basis, to build a raw material marketing network for aloe industry of some key economically developed cities of China as well as three to five model markets of terminal products, to further open up internal market channels for sales of top quality aloe raw material and to establish preliminarily the position of the renowned brand “Evergreen? Intermediate-term Objective: in the period from January 1, 2003 to December 31, 2004, Evergreen Group is to make an annual profit of 20 million RMB with the sales volumes totaling some 100 million RMB. The enterprise is to sell successfully part of its stock on market, and its strong capacity in financing basically can be provided with basis and condition for rapid development. Long-term Objective: in the period from January 1, 2005 to December 31, 2006, Evergreen Group is to make an annual profit of 50 million RMB with the sales volumes totaling 500 million RMB or more. The enterprise is to build itself into one of top 50 enterprises engaged in development of China’s biological resources with strong capacity of research and development, brand capital and competitiveness.
According to estimate by relevant experts, China’s markets of aloe will be of a production value of one billion US Dollars by 2003, but now the figure is only 100 million RMB, which indicates that the development of aloe industry has a very bright prospect. Evergreen Group expects Chinese or foreign cooperators for research and development of aloe products, who may bring in investment and advanced processing technology working together and sharing markets and benefits. Evergreen Group is a Class-A member of International Science and Technology Association for Aloe.
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